I wanted to bring the playfulness of cats to life with different poses and sayings for the cat café, Mocha Paws. The color palette stands out against most café branding, with bright, attention-grabbing colors that help to bring the fun to life. The look and feel is carried across many different channels, from signage to merchandise. Paired with some witty lines, the bold graphic system works to convey excitement and enjoyment.
This is a hypothetical project.